Welcome to the official blog of theteeshirtstore.com! We’re glad you’re here. So you might be wondering why would anyone blog about custom tee shirts? This is where you can find out about the story behind our story. We hope you’ll be inspired to create a shirt, start a campaign or even sell your own custom designs online.
Can I really make money selling tee shirts online? In a word, yes. According to the folks who follow trends in retail and specifically the tee shirt business (yes, there are people who do that for a living!) there is money to be made. IBIS World reported that online original design tee shirt sale in the US has experienced robust growth over the last five years, and is expected to continue growing as the internet continues to grow. This is good news for big business as well as the little guy.
Forbes reported that the Miami Heat parlayed a tee shirt give away into a huge marketing campaign leading to a boost in their retail business. (As a lifelong Bulls fan it pains me to give Miami credit for anything, but I’ll do it for the sake of this example.) If you follow the NBA, you know that during playoff season Miami heat fans show up to their home games in all white. The “White Hot” campaign has translated into 35% of the Heat’s total retail sales in 2014. And other teams are following in their footsteps.
Fortune Magazine interviewed another great example here. (In short, this is how two brothers turned a positive message on a tee shirt into a multi million dollar company. )
By now you might be thinking, “What does this mean for me?” Hopefully you are thinking about how a little creativity and something as simple as a tee shirt can have a huge impact on an organization. When I look at the 100 or so tee shirts I have in my closet alone I see endless possibilities.
Stay tuned as we delve into deeper into how a tee shirt can change the world.